Cookie Policy

Understanding Cookies and Tracking

This Cookie Policy explains how TourLoom Inc. ("TourLoom," "we," "us," or "our") uses cookies and similar tracking technologies on our website, mobile applications, and related platforms (collectively, the "Platform"). Cookies are small text files placed on your device that help us provide, secure, and improve our services. By using TourLoom, you consent to our use of cookies in accordance with this policy. You can control cookie preferences through your browser settings and our cookie consent tool.

Types of Cookies We Use

We use several categories of cookies to operate and enhance our Platform. Strictly necessary cookies are essential for basic functionality, such as maintaining your login session, processing bookings, and ensuring security. Performance cookies help us understand how visitors interact with our Platform by collecting anonymous analytics data. Functionality cookies remember your preferences, such as language selection and currency settings. Targeting and advertising cookies track your browsing behavior to deliver personalized content and measure the effectiveness of our marketing campaigns.

Essential and Functional Cookies

Essential cookies are required for the Platform to function properly and cannot be disabled without severely affecting your experience. These include authentication cookies that keep you logged in, security cookies that protect against fraud and unauthorized access, and session cookies that maintain your booking information as you navigate through the checkout process. Functional cookies enhance your experience by remembering your preferences, such as your selected currency, language, recent searches, and customization options you have chosen.

Analytics and Performance Tracking

We use analytics cookies to collect aggregated information about how users interact with our Platform. These cookies help us understand which pages are most popular, how long visitors stay on certain pages, what paths users take through the site, and where technical issues may occur. We use this data to optimize our Platform's performance, improve user experience, and develop new features. We primarily use services like Google Analytics, which may collect information such as your IP address, device type, browser, and browsing behavior.

Advertising and Marketing Cookies

With your consent, we use advertising cookies to deliver relevant promotional content based on your interests and browsing history. These cookies track the pages you visit, tours you view, and searches you perform to build a profile of your travel preferences. We work with advertising partners and social media platforms to display targeted advertisements on TourLoom and across the internet. These cookies also help us measure the effectiveness of our marketing campaigns by tracking conversions, clicks, and engagement metrics.

Third-Party Cookies and Partners

Our Platform uses cookies from third-party service providers who assist us with analytics, advertising, payment processing, and customer support. These partners include Google Analytics, Facebook Pixel, payment processors, customer service chat tools, and advertising networks. Third-party cookies are governed by the respective privacy policies of these providers, and we encourage you to review their policies. We do not control how third parties use cookies or the data they collect.

Social Media Integration

Our Platform includes social media features such as share buttons and embedded content from platforms like Facebook, Twitter, Instagram, and YouTube. When you interact with these features, the social media providers may set their own cookies and collect information about your browsing activity. These interactions are governed by the privacy policies of the respective social media platforms. Social media cookies may track your activity across multiple websites to build advertising profiles.

Managing Your Cookie Preferences

You have several options to control and manage cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies or alert you when cookies are being sent. You can delete existing cookies through your browser's privacy settings. However, disabling certain cookies may limit your ability to use some features of our Platform, such as staying logged in or completing bookings. You can also use our cookie consent tool to customize your preferences for non-essential cookies.

Browser-Specific Cookie Controls

To manage cookies in your browser, access the settings or preferences menu. In Chrome, go to Settings → Privacy and Security → Cookies. In Firefox, select Preferences → Privacy & Security. In Safari, choose Preferences → Privacy. In Edge, navigate to Settings → Privacy, Search, and Services. Each browser offers different levels of control, including the ability to block all cookies, block third-party cookies only, or delete cookies when you close your browser. Refer to your browser's help documentation for detailed instructions.

Opt-Out and Do Not Track

You can opt out of targeted advertising by visiting industry opt-out pages such as the Digital Advertising Alliance's WebChoices tool or the Network Advertising Initiative's opt-out page. To limit Google's use of cookies, visit Google's Ads Settings. Many browsers support "Do Not Track" signals, but there is no industry standard for how websites should respond to these signals. Currently, our Platform does not respond to Do Not Track requests, but you can control tracking through your browser settings and by adjusting your cookie preferences on our Platform.

Mobile Device Tracking

When you use our mobile applications, we may collect information using mobile identifiers, device IDs, and similar technologies that function like cookies. Mobile operating systems provide settings to limit tracking and reset advertising identifiers. On iOS devices, you can limit ad tracking through Settings → Privacy → Advertising. On Android devices, navigate to Settings → Google → Ads to reset your advertising ID or opt out of personalized ads. Mobile apps may also use SDKs from third-party analytics and advertising providers.

Cookie Duration and Storage

Cookies have varying lifespans depending on their purpose. Session cookies are temporary and expire when you close your browser. Persistent cookies remain on your device for a specified period or until you delete them. Some cookies may last for a few hours, while others may remain for several years. You can view and delete individual cookies through your browser settings. We regularly review the cookies we use to ensure they are necessary and compliant with applicable regulations.

Updates to Our Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our practices, technologies, or legal requirements. When we make significant changes, we will post the updated policy on our Platform and update the "Last Updated" date at the top of this page. We may also notify you through email or prominent notices on our Platform. Your continued use of TourLoom after changes take effect constitutes your acceptance of the revised Cookie Policy.

International Cookie Compliance

We comply with cookie regulations in the jurisdictions where we operate, including the European Union's ePrivacy Directive, the UK's Privacy and Electronic Communications Regulations, and similar laws. For users in the EU and UK, we obtain consent before placing non-essential cookies on your device. For users in California and other US states with privacy laws, we provide mechanisms to opt out of the sale or sharing of personal information through cookies. Our cookie consent tool allows you to manage preferences based on your location.

Contact Us About Cookies

If you have questions or concerns about our use of cookies or this Cookie Policy, please contact us at:

TourLoom Inc.
315 W 39th St
New York, NY 10018
USA
Email: [email protected]
Phone: +1 917 460 3582